Now that its the day of your event you need to make sure you check people in as they come to the event. Why is this important? You can have 100 people invited to your event and 20 register for your event but if only 1 person shows up it is probably not a good use of your time unless your event is specific to one customer. By checking people in when they show up for your event you will be able to compare the following:
- Registrations - Who and how many people registered for your event
- Attendees - Who and how many people actually showed up (normal events should be around 50%)
- Participants - Who and how many people actually took part in the hands on workshops. Not everyone will many CISOs may attend your presentation but wont actually do the hands on portion of the workshop which is ok. (normal events should be around 80% participation)
- Completions - Who and how many people actually completed the hands on portion of the workshop. Ideally you want 100% of the participants to complete the workshop but normally around 80% complete all the labs within a given workshop
- Survey - Who and how many people filled out the survey. Normal surveys responses are somewhere around 5-30% with 20-30% being considered good. Our workshops have seen as high as 90+% of the participants fill out the surveys. Why, because over the course of a workshop the SEs should become trusted advisors and experts in the minds of the participants. IF and WHEN the SEs ask everyone to fill out out people typically do. This is key because this is where we get most of our leads and a better understanding as to what products and solutions customers are interested in.
Now that you understand why its important to check people in lets get started learning how to actually do it.
- Move your cursor over the menu item for Workshop Events. This will show more sub-menu items
- Click Manager Registrants
- Select your event from the drop down
- Now you will see a list of registrants of your event
- Click the Red Circle under the column Checked In, this will time date stamp when you click it.
- Do this for each person who has shown up for your event.
Can I check people in that I know are coming? - We dont recommend you do that. Things happen and even when people commit they dont always show up. Having accurate data is key and it only hurts you and your planning for events. For years I heard how "All my customers have been to workshop X". when you look at the data less than 1% of an accounts team actually attend a specific workshop. Many dont even register. You also want to be able to see if people just register or are they actually showing up to your events. This will let you target customers better and hopefully focus on WHO in an organization it better to invite and see participation.
Congratulations you have successfully checked in your registrants for your events which means they have not moved to attendees...now for the next phase...see who has or is actually participating in your workshop.
What about people on the waitlist?
When your event is full (the number of registrants reach the Capacity of the event), users can still register for that event. They will be stored as a registrant with Waiting List status and if someone cancels their registration to open a slot then anyone can register at that time. You will need to monitor your event to see if anyone unregisters for your event so others can register. Once you have an open slot you will need to notify him/her to register for the event.
You can simply look at the waiting list (go to Workshop Events -> Manage Registrants, filter to get list of users in waiting list), select the person in the list, call them. If they still want to join the event, you if they want to attend still and then change the status from Waiting List to Paid
